Moshe Ladanga

Project Proposal Draft (Nov. 3, 2007)

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Moshe Ladanga
Camberwell College of Arts
November 2, 2007

Project Proposal Draft

I. Working Title: Collisions
• A visual discourse on relationships as “negotiations of power

II. Collaboration

A. Aim:
• To challenge the current modes of artistic collaboration by juxtaposing two independent visions within a singular framework

B. Framework:
• Michel Foucault’s theory of discourse as a medium of power, and its implications on relationships- that all relationships are “negotiations of power” (Power/Knowledge).

C. Methodology:


• Inspired by Lev Manovich’s ideas of hybridity and its implicit DNA structure.
• The process will be a collision of ideas through the confrontation and manipulation of each other’s visual media.

III. Individual

• To create sets of moving image clips that denote and deconstruct ideas of power (buildings, roads, maps, the human body)
• To learn AdobeAfterEffects for the collaboration
• To incorporate my drawings, possibly as animation
• To learn other pieces of software as alternative ways of response :
o Sound- Ableton Live
o Animation- Flash
• To explore other possibilities for the generation of media responses- Puredata
• To develop a professional digital art practice in the field of the moving image.

• The deconstruction of the images that I associate with identity will be the process to examine them. Currently, drawing is the means in which I explore this, and the works of Egon Schiele influence my studies of the body as gestures of self. I seek to engage in discourse to question these ideas about identity, and in the process, develop an alternative language to express the self as an individual. Conford&Cross and The Light Surgeons are examples of collaborations that continuously experiment and actively question and criticize contemporary culture through their work.

• An installation of two films that engage in visual discourse
• Documentation in the form of short films that can be viewed separately or together in a dvd
• Documentation in the form of drawings and digital photo compositions

• Projectors, at least 2, possibly 3
• Sound system, 4-speaker stereo setup
• Installation space:
o 2 opposing walls, with the possibility of utilizing a third wall at the center

• I plan to document my association of certain images (buildings, roads, maps, the human body) in a visual mind-map. I will analyze these associations and study the historical and symbolic context of these images.
• I will draw studies of the human body and digitize them. I will explore processes of rendering motion, weight and volume in Photoshop and FinalCutPro. I will then proceed to study the analogous relationships of form and meaning between the body and the images and experiment with layering and compositing to create sequences for the discourse.
• I will also study particular visual forms related to power, specifically territory. I will experiment with animation as a way to convey an active sense of demarcation and control.
• I will formulate rules of engagement with my collaborative partner for the visual discourse. We will test these rules in the form of improvisational sessions using digital stills that will be uploaded on our blogs. Then we evaluate the results with our weekly reflections and tutorials.

Risk assessment:
• For the shooting of footage, I will have to check out the logistical details of the buildings and roads that I choose to document, such as the general safety of the area, the permits I have to acquire, and if certain shots are physically difficult (high angle shot from the top of a building, horizontal shot from the middle of a road), I have to consider the use of equipment such as harnesses and jibs.
• The installation for the final show will require multiple projectors, and a sound system. The cables and wires will require careful consideration of the space to ensure the safety of the viewers.


  • November: Experimentation, Research, Submission of Project Proposal

o Nov 5:1st video experiment, sketches of the human body composited with video footage
-Additional research: Camberwell Library
-Online chat for the MA forum
-View work of Detanico&Lain, Camberwell Main Building
-Formulation of the rules of engagement
o Nov 6:Research and assembly of photos (buildings, roads, maps)
-Visual mind-map, blog reflection
-media composition in FinalCutPro
o Nov 7:eminar for Puredata at Digital Arts Studio
-Exchange videos, edit partner’s video work
o Nov 8: Review and assessment of experiment,
– blog reflection
o Nov 9: Submit video work experiment for the MA forum
-Begin reviewing additional literature
-Work on illustrations
o Nov 10: 2nd video experiment, gathering additional visual material
o Nov 11:Write Project Proposal
o Nov 12:Exchange videos, edit partner’s video work
o Nov 14:Experiment Assessment, MA Forum
-Blog reflection
-Refine Project Proposal
o Nov 15:Drawing studies and Project Proposal Illustrations
o Nov 16:Finish Final Draft of Project Proposal
o Nov 19:Submit Project Proposal
o Nov 21:FT Crits, Present work and gather feedback
o Nov 23:Log and Assess video experiments with Partner.
-Make necessary adjustments.
-Individual review of techniques.
-Blog reflection
o Nov 24:3rd Video Experiment, gathering footage and research.
-Drawing studies
o Nov 25: 3rd Experiment, video exchange.
o Nov 26: Research for PGPD essay.
o Nov 27:3rd Experiment Assessment with partner
-Refine Techniques
-Blog reflection
o Nov 28:FT Tutorial and MA Lecture
o Nov 30:Reassessment of the rules of engagement and results of the experiments. Plans for 2nd round.

  • December: Adjustment of the Process (2nd Round of Experiments), Collation of All Visual and Written Research, Gathering of Additional Data

o Dec 1: Collate all visual research (drawings and experiments) and written research and assemble into a DVD
o Dec 3: Gather additional research material and organize results of all the work done including the blog.
o Dec 5: FT Assessments. Submit all records, drawings, and experiments on DVD
o Dec 7: 2nd round of experiments. Combining drawn media and images into media compositions.
Experiment with Adobe AfterEffects.
o Dec 10: PGPD Research
o Dec 12:PGPD Outline
o Dec 14:Assessment of Experiments.
o Dec 15:Write PGPD Draft
o Dec 16:Gathering of additional research material for the project.
o Dec 19:Complete PGPD Final Draft


  • January: Submission of PGPD Essay, Continuation of the 2nd Round of Experiments, Further Research on the Project

o Jan 9: Submit PGPD essay
o Jan 14: Continue 2nd round of experiments.
o Jan 16:Presentation of Work. Gather feedback.
o Jan 17:Assesment of the comments and recommendations. Make adjustments to the process. Additional research if necessary.
o Jan 21:Learn necessary additional technical skills.

  • February: Refinement of the Process (3rd Round of Experiments), Deepening the Contextualization of the Work, Discussion Paper

o Assess all gathered material and create a refinement of the process.
o Begin the 3rd round of experiments.
o Further research on deepening the contextualization of the work.
o Write the Discussion Paper
o Assessment of the 3rd round of Experiments

  • March: Presentation Plans and Feasibility Assessment, Interim Project Progress Report, Future Plans

o Begin researching on the possible ways of presenting the work.
o Assess project feasibility. Make adjustments.

o Write the Interim Project Progress Report and Revised Project Proposal
o Discuss future plans.


  • April-June: Building the structure for the presentation, Organizing the show, Finalization of Output, Submission of Two Written Reports (Artist Statement and Reflection)


Boyes, C. (2005), need to know? Body Language, London: Collins
Buchloh, B. ed. (2000), Neo-Avantgarde and Culture Industry: Essays on European and American Art from 1955-1975, Cambridge, Massachusetts: MIT Press
Foucault, M. (2002), Archaeology of Knowledge, rev. ed. London: Routledge
Grau, O. ed. (2007), MediaArtHistories, Cambridge, Massachusetts: MIT Press
Landow, G. (1997), Hypertext 2.0, Baltimore: John Hopkins University Press
Manovich, L. (2001), The Language of New Media, Cambridge, Massachusetts: MIT Press
Murray, J. (1999), Hamlet on the Holodeck: The Future of Narrative in Cyberspace: MIT Press
Popper, F. (2007) From Technological to Virtual Art, Cambridge, Massachusetts: MIT Press
Schneider, I. and Korot, B. (1976), Video Art: An Anthology, London: Harcourt Brace Jovanovich
Steiner, S. (2004), Egon Schiele, Germany: Taschen

BBC Cornwall (2007), The Abolition of Work, (internet) 21st September, Available from (Accessed 24 October, 2007)
Manovich, L. (2006), After Effects or the Velvet Revolution in Modern Culture. Part 1, (internet) 2006, Available from (Accessed 15 October, 2007)
Manovich, L. (2006), After Effects or the Velvet Revolution in Modern Culture. Part 2, (internet) 2006, Available from (Accessed 15 October, 2007)
Manovich, L. (2005), Remixability and Modularity, (internet) 2005, Available from (Accessed 15 October, 2007)

Jager, J., Knapstein, G. and Husch, A. eds. (2006) Beyond the cinema : the art of projection : films, videos and installations from 1965 to 2005 : works from the Friedrich Christian Flick Collection im Hamburger Bahnhof, from the Kramlich Collection and others. Ostfildern : Hatje Cantz
Walwin, J. and Krokatsis, H. (2006), You’ll Never Know: Drawing and Random Interference. London: Hayward Gallery Publishing

Lost Leader: A Collection of work by The Light Surgeons (DVD)
Onedotzero 2, Adventures in Moving Image (2004) London: Onedotzero (DVD)


Written by mosheladanga

November 5, 2007 at 4:16 PM

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